Photo Finish - Intensify Shadow Primer

New formula is bad

The old formula worked so well and came in lots of tints. Been using old one for years and years. This new one is no good. Hard to get out of tube, does not keep my eye pencil shadow or eyeliner in place, very bad, complete waste of money n please go back to old formula

A skip.

Too thick and doesn’t spread well. Deflated. Will return to my old favourites.

The ONLY eye primer I’ll use.

This is the only eye primer that doesn’t allow my eyeliner to transfer to my lid. I pair it with benefit pore-fessional setting spray and I use KVD tattoo liner. Any other primer (or god forbid, no primer), even with the setting spray, my eyeliner transfers to top lid after a couple hours, especially if I’m sweating. Goes on smooth & I store it upside down, haven’t had issues with the product getting stuck like some other people have mentioned.

Great primer for eyes

Love this item. It gives an even, matte surface on which shadows & eyebrow colors stay. Highly recommend this! Don’t use a lot & it will last you a very long time,

Previous formula is better but no longer exists

Smashbox the photo finish hydrating under eye primer was PERFECT!! Smooth and truly hydrating Please go back to previous version because this ain’t it

Next best thing to UD eye primer

It’s kind of hard to get out of the tube but a little goes a long way. I used the urban decay eye primer for YEARS and nothing held up as well but I can’t get it shipped to Alaska so I had to switch. So far so good with no creases so I think I’ll be keeping it

A tragic reformulation

I took into account all the reviews before I ordered this reformulated product, and I am sorry to report it is not the same. Following the advice of a previous review, I "worked" it in the tube "like soft clay" prior to use. I am not bothered by the packaging and didn't have a hard time squeezing it out. When touching it and spreading it around, I did find it felt and looked like the old formula, but perhaps with a bit more "slip". However, it is not the old formula, and you can verify that by comparing the ingredients. They replaced talc with mica, they added more silica to this one (hence the slip), and a few other ingredients are different or in a different order. The result is that my eyeshadow creases in a couple of hours. :( I have tried applying more and less, no luck whatsoever. I'm devastated because the old SB primer was the ONLY one that worked for my oily lids. I searched long and hard for it as all the other popular options were fails for me. Once I found it I repurchased religiously. I wear a lot of eyeshadow and this one simply won't do. Back to the search. Smashbox, what were you thinking?

I was really worried after reading the reviews, but I tried it and it’s fine. I don’t notice a difference between the old one and new texture and performance. The tube is fine as well. A lot of users complained about the product being hard or not coming out or coming out in pellets but mine came out easily. I did notice the initial amount was hard to get out, and a lot came out because I squeezed the tube from the center really hard. Just squeeze from the end like a clean tube squeezer and a small amount comes out. I like how Smashbox has changed the amount to come out- I only use a small amount for each eye and I felt like the old tube would squeeze out more than I needed each time

Not the same anymore - disappointed

I’ve been using the Smashbox photo finish eyeshadow primer nearly every day for probably the last 10 years. I’ve bought so many tubes of this product because it was a miracle potion for keeping my eyeshadow in place - it would last hours from morning to night without creasing! I used to love, love, love it!! BUT… it’s not the same anymore! When the packaging changed I assumed it’d be the same formula, just smaller (as everything seems to be these days with ‘shrinkflation’), but the formula seems to be changed too. I’m noticing my eyeshadow is creasing, it’s not working like before. The consistency is different as well, it’s much thicker and is not as easy to apply. I’m really disappointed, this seriously used to be my favorite product. I hope someone from Smashbox sees this, and if they do - please bring back the old version!!

Awkward but effective!

This primer holds my makeup on all day long. Yes it can be awkward to remove from the tube but it works!

Thick as a brick

As someone else noted, it's very difficult to squeeze out of the tube and it does come out in chunks - I thought I had gotten a very old tube of it, but I guess not. I do manage to get it spread over my lids and it DOES help the shadow stay in place, but unpleasant to use. I CAN use it, but am debating returning it and going back to Urban Decay's primer.

I put on the prime and wait the time before putting on concealer and it made everything patchy. nothing would fix it. I have oily eyelids and dry skin. returning