Botanical Repair™ Purple Toning - Shampoo

I like this

I believe it is doing what its meant to do, I shall repurchase this, I'd prefer that Aveda offered the large bottle.

Refreshes my blonde!

I have only used this a few times but I can really notice the difference! It neutralises brassy tones and makes my hair feel so soft and shiny.

Same amazing scent, perfect for blondes

I was nervous upon application as the texture is viscous and a vivid purple in colour yet the formula lathered up easily with the same amazing scent as the rest of the Botanical Repair range - like a spa experience at home! My hair was left looking healthy, shiny and radiant blonde.

Amazing results

I have been bleaching my hair for around 3 years continuously, so I am always looking for the best hair care to keep my hair in the best condition it can be! Over this time I have been through many bottles of purple shampoo, to try and find the one that specifically tones down any yellowness that I may have. As far as purple shampoos go this definitely beats them all! It doesn't leave purple streaks in my hair, it simply just tones down the yellowness that can show from time to time. Would definitely recommend this product!

Feels Great

I used this product a fortnight after my last blonde hair colour (half head highlights). The shampoo brightened the blonde colour a lot more than I was expecting with really nice results. I usually use the Aveda curly hair product range and I'd switched the usual curly shampoo for the purple toner, to avoid excess product on my curls. Whilst the colour was lush, the curl impact was noticeable. This will be a once in a while colour brightening product for me rather than every day use.

It works!

Absolutely fantastic shampoo. I've used it 3 times and my hair colour (natural) has definitely lightened. Love it!

Smells incredible, blonde defo blending

I spent ages lathering as the smell is transformative! I absolutely couldn't get enough. I have very thick, dry hair but this felt nutritious enough for me and after using twice can definitely say my blonde is blonding - vibrant and no yellow brassiness. Love!

Love it!

This shampoo is amazing! It tones down brassiness instantly and leaves my blonde hair looking brighter and healthier. Love that it also strengthens with plant-based ingredients and works on all hair types. A must-have !!

Great for reviving brassy ends :)

My hair felt super soft afterwards and using the shampoo a couple of washes kept it bright, platinum and shiny!

SMELLS AS GOOD AS IT WORKS!

Incredible product. My hair is blonder, stronger and healthier! 100% would recommend

Like what I'm seeing so far!

I have used this product for the last few weeks and I'm happy with the results I'm seeing so far, would recommend to a friend.

My hair looks & feels great!

This product has taken the look of brassy tones out of my hair and my hair also now feels smoother and stronger. Definitely a new addition to the routine!